The B2B buying process can be lengthy and complex, with multiple decision-makers and stakeholder groups involved. This can lead to long sales cycles and a lower win percentage for businesses. However, by understanding and catering to the needs of the buyer throughout the journey, B2B marketers can decrease sales cycle times and increase the chances… Read More


The B2B buying process can be lengthy and complex, with multiple decision-makers and stakeholder groups involved. This can lead to long sales cycles and a lower win percentage for businesses. However, by understanding and catering to the needs of the buyer throughout the journey, B2B marketers can decrease sales cycle times and increase the chances… Read More


In this compelling episode on the B2B eCommerce Podcast I shared my thinking about why the Sales Channel no more exists, as well as other realities about contemporary B2B advertising. We talk about exactly how the acquiring trip is now entirely fragmented as well as the manner in which neighborhood structure can help marketing experts retake contro… Read More


In this hard-hitting episode on the B2B eCommerce Podcast I shared my considering why the Sales Channel no more exists, and other realities regarding contemporary B2B advertising and marketing. We go over how the purchasing trip is currently totally fragmented and the manner in which community building can assist marketing professionals take back c… Read More


In this hard-hitting episode on the B2B eCommerce Podcast I shared my considering why the Sales Channel no more exists, and various other truths concerning contemporary B2B marketing. We discuss just how the buying journey is now entirely fragmented and also the manner in which community structure can help marketing experts retake control of the ex… Read More